Omnichannel DSP · A Xyle Company

Every impression.Every dollar.Total transparency.

RresponsIQ is the enterprise DSP that charges media at cost plus one disclosed fee — and hands you the log-level data to prove it. Seven channels. One workflow. Zero black box.

Media at cost · 8% disclosed fee · Log-level data included

RTB Bidder · Live Stream

12ms median

Bid requests / sec

47,018

MOBILECPM $14.9612msLOST
CTVCPM $17.5512msWON
CTVCPM $24.649msWON
CTVCPM $10.7511msLOST
CTVCPM $14.1513msLOST

$6.2M+

Media spends managed across the Xyle ecosystem

12ms

Median bid-stream response time at global scale

100%

Log-level data access on every impression you win

7

Channels orchestrated from one unified workflow

One workflow

Seven channels. One auction strategy.

Stop stitching together point solutions. RresponsIQ plans, bids and measures across every channel from a single seat — with cross-channel frequency, unified pacing and one disclosed fee.

Omnichannel Matrix

1 workflow
DISPLAY
VIDEO
CTV
NATIVE
AUDIO
DOOH
MOBILE
+PMP
Unified pacing: ONCross-channel frequency: ON
01

Cross-channel frequency caps

A viewer capped on CTV stays capped on mobile and audio. No more paying to annoy the same household five times.

02

Unified pacing & budget shifts

Outcome AI moves budget to the channel that is actually converting — hourly, not at the end of the month.

03

One measurement spine

Deduplicated reach and incrementality across all seven channels, exportable as raw logs.

All from one platform

Bidder. Brain. Receipts.

RTB Bidder · Live Stream

12ms median

Bid requests / sec

49,503

DISPLAYCPM $26.5012msWON
CTVCPM $5.6611msWON
CTVCPM $10.3410msWON
CTVCPM $20.2514msLOST
CTVCPM $27.859msWON

01

A bidder built for speed

12ms median response, custom bid shading and full auction-log retention. We win the right impressions — and can show you why.

Outcome AI · Optimizer

ROAS goal: 4.0x
CTV budget shift+18%
Frequency cap: Audio3 / wk
Predicted ROAS (7d)4.3x

02

Outcome AI you can inspect

Models optimize toward the KPI you define. Decision logic is documented, auditable and yours to export.

Invoice · Line Items

No hidden spread
Media cost (at exchange price)$92,000.00
Platform fee (8% disclosed)$7,360.00
Data / tech surcharges$0.00
Undisclosed margins$0.00
Total invoice$99,360.00

03

Transparency down to the invoice

Media at cost, one disclosed fee, zero surcharges. Your invoice reads like a receipt, not a ransom note.

How it works

Live in four moves.

01

Onboard

Connect your first-party data, define outcomes and set guardrails. Same-day for self-serve.

02

Plan

Build audiences and channel mixes in one workflow. Forecast reach before you spend a cent.

03

Execute

Outcome AI bids across all seven channels in real time, pacing budget toward what converts.

04

Audit

Pull log-level data anytime. Verify every impression, every hop, every dollar — yourself.

Ready when you are

See exactly where your next dollar goes.

A 30-minute walkthrough of the platform, the fee model and your log-level data. Bring your toughest questions — we brought the receipts.